Facebook Pixel Updates for Apple iOS 14’s requirements

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The iOS 14 update is going to have a significant impact on the workflow and how we tend to perceive a business. Most businesses are using mobile apps to advertise their product. This is further contributing significantly towards optimizing, targeting, and bringing better web conversions. 

The pixel conversion events will further help to run the ads effectively, thereby bringing more profits. It is necessary to keep a check or tab on all your updates for proper updates. 

What actions need to be taken? 

The Aggregated Event Measurement plays a huge role in bringing or boosting web events across the iOS 14 devices. You need to prepare your device accordingly to ensure better performance delivery. 

Update to the SDK version of Facebook from your iOS 14 to bring better results. This will contribute towards ensuring better ad conversion through customizations. You can easily conduct this from the Events manager section. However, you need to have an app admin who can regulate all these functions. 

If you are using the ads through the website, you need to verify the respective website’s domain. This plays a vital role in boosting the campaigns, thereby avoiding any disruption through ads. With the help of domain verification, you can check with setting up personal ad accounts. 

As per the Aggregated Event Measurement limits, you will be limited to eight conversions. This may not be utilized for optimizations. It can be useful for Ads Manager and customization of audience targeting. Make sure to use the IMG tags accordingly. 

What are the ad creation limits?

If you have an existing ad account, you can also utilize iOS 14. Nonetheless, you will need a separate app for boosting campaigns as per the rules set by Apple’s SKAdNetworkAPI. 

If you want to deliver customized solutions for conversions, you will need to take proper care of business apps. These include

  • You are liable for associating the app with only one ad account. Nonetheless, you are free to use a similar app for advertising different or multiple apps. 
  • Each app will be eligible for holding only 9 iOS 14 campaigns. However, for one time, you can hold only five ad sets depending on the customization tab. A period of 72 hours is allowed for resetting the apps accordingly. 
  • The auction will be valid for buying only if you create the ads for iOS 14 devices. However, the reach frequency may not be available. 

You don’t get the opportunity to turn off your campaign. Instead, you can choose to delete it completely.

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